Reputation is the only board asset that cannot be bought back
KARPIAS makes reputation governable.
By the board, continuously, against one standard.
KARPIAS makes reputation governable.
By the board, continuously, against one standard.
Reputation is the orphan asset on the board agenda. Finance measures what has been paid for. Risk measures what can go wrong. Marketing measures what is communicated. HR measures what is felt inside. Each function owns a piece. None owns the whole.
Existing tools generate signals — but no integrated view for the board.
Reputation has become too important to leave unmanaged, and too complex to be handled by the tools that exist.
Reputation as behaviour, made visible
Reputation quality is the measurable consistency with which an organisation keeps a relevant promise across situations, functions, and time. It is created in the alignment gap between what the organisation believes it is delivering and what the outside world experiences.
KARPIAS integrates internal and external signals into a 90-day rolling reputation quality index — designed to surface alignment and misalignment across silos in real time. Reputation quality is both the cause and the measure. Reputation becomes governable.
Copenhagen Business School · London Business School · University of Technology Sydney · University of Westminster · Griffith University
“The best and most straightforward way to manage your brand systematically.”Peter Ankerstjerne · Chief Marketing Officer · ISS
Three ways to engage with reputation quality — in order of depth.
Nine questions about how your organisation currently manages reputation across people, processes, and promise. Instant score. Benchmark against organisations your size.
Take the testRun a free survey measuring your reputation quality in nine dimensions — simultaneously from the inside and the outside. The gap between those two numbers is your starting point.
Start the surveyOne page. The argument behind reputation quality, why no instrument has existed for it, and how KARPIAS fills the gap. Written for boards.
Download the NorthstarOrganisations exist to serve people. They serve them well by listening — systematically, in every situation where a promise is made. Reputation is the result of how well they keep a relevant promise in all situations.
KARPIAS makes reputation governable.
By the board, continuously, against one standard.
